What they do, that would reduce sales? Draw up the documents, as convenient to them, not customers. Example: Try to arrange the return of the client. It is possible for the accounting department, with its accounting policy, it is difficult re-enroll at the balance has shipped goods. But for someone running a company? For the client, or accounting. Falling sales? If you refused to accept the return with the words "and we do not hold a book-keeping." WHO true culprit Decline in sales? Finance marketing activities, as is convenient for Fin. statements.
It's no secret that marketing efforts for clients related to the mass of material incentives. Prizes, gifts, travel and etc. All this costs money and therefore be in accounting. Conduct is difficult. But this does not mean that it will pay for the client. Example: Wholesale company held amongst its clients marketing share.
At growth purchase, customers have participated in the contest. For winning the contest prizes were. Kettles, microwave ovens, etc. The process of transferring these prizes are so delayed that the whole effect of the event was ruined. Why? Kettles, microwaves are not good for the profile of this company, have difficulties with balance transfer to, and then holding and removal from the balance sheet as gifts. Sales go down? WHO true culprit sales slump? Total savings funds. Example: The company has extensive price list. Fat lot of page magazine, the cost of its production from 30 -50 rubles. And a wide network of clientele. Part of the customer "silent" until they do buy. However, freight forwarders and managers moving along the route, leaving the price for them. Thereby throwing, according to economists, 50 rubles to the wind. Reducing costs, Ch. Economist seeks ban the delivery price list, for those customers who do not make bookings. Begin if they ever fly? Falling sales? WHO true culprit sales slump?